A visit to Somersets newest Bridal Boutique! | The Wedding Reporter | Edition 3


Image by Jessica Hill Photography

Name of Bridal Boutique: Bridal Reloved

Location: Street, Somerset

Wedding Creative : Hannah Withers

Photos by: Jessica Hill Photography

The Bridal Reloved boutique began its journey five years ago when Kate Atkinson, the creator, was desperately trying to sell her own wedding gown and like many other newly married brides, found it a real challenge. Here, she spotted a huge gap in the market, so Kate grabbed her opportunity and opened her own Bridal Store, specialising in preloved designer dresses. It is now the UK’s largest pre-loved wedding dress chain with franchises dotted across the UK.

Image by Jessica Hill Photography

This is where the third edition of The Wedding Reporter kicks off, as we burst (quietly of course) through the newly opened, freshly painted doors of Bridal Reloved Street (Somerset) to meet Hannah Withers.

Situated at the Walton end of the High Street, it is perfectly placed, only a minutes’ walk from the nearest carpark, (which may we add is the cheapest we’ve known in years £1.30 for 4 hours!? HELL YES!) and it’s also very central to town.

Image by Jessica Hill Photography

The store has only been open for three weeks so you could be forgiven for expecting the store to feel “new” but nothing could be further from the truth. None of that “new paint smell”, no unfinished jobs or one single box in sight! There is a really elegant and chic feel to the muted décor and more importantly, a feeling of relaxation as you walk through the door, perfect for any nervous bride!

Rails of preloved designer gowns by designers such as Jenny Packham, Vera Wang and Claire Pettibone are just waiting to be chosen. The boutique is simply gorgeous, offering you a real WOW moment. We noticed the eye catching window display frequently stopping passersby, each taking a moment to admire the stunning gowns.

Image by Jessica Hill Photography

Hannah couldn’t have been more welcoming as we arrived and our attention was quickly drawn by the most beautiful show stopping gown arranged in the very middle of the boutique. There were many oohs and aahs and lots of rummaging through rails of dresses to find “the one” before we finally sat down for a chat!

After a much awaited catch up with Hannah, we soon discovered that she had previously been a secondary school teacher and we just had to know what prompted such a career change!

[Hannah] “I found it was having a huge impact on my work/life balance, so I decided something had to change. After a lot of thinking about what else I could do and a lack of enthusiasm for an office job, I was always drawn back to my love of all things wedding related. I loved every minute of getting married and I just wanted to be part of that industry”. Hannah had even purchased her own wedding dress through Bridal Reloved two years ago.

Image by Jessica Hill Photography

Hannah’s love of everything wedding echoes throughout the boutique with the Rose Gold vases and beautiful flowers adorning tables and window sills. Her enthusiasm for the industry shines through as she tells us “It’s such an honour to be part of such a special moment, helping a bride choose her dream dress – you can’t help but be happy when you love what you are doing!”

Why is Bridal Reloved different to other Wedding Dress Boutiques?

[Hannah] “Brides can purchase a pre-loved designer dress without the large price tag. They don’t have to compromise on style to fit their budget, our gowns are priced from £400 to £1800. We do only accept designer gowns for resale and they must be in excellent condition and ideally have been cleaned. However, we can offer that service if necessary.”

FUN FACT: Bridal Reloved also have a classified website which helps previous brides wanting to sell their wedding dresses that may not be suitable for the stores. You can find that here at www.bridealreloved.co.uk/classifieds